Author: Janne Gylling

In healthcare technology, having a great product is only part of the equation. Success also depends on communicating value clearly, building trust with decision-makers, and creating consistent…

In an era where social media platforms dominate digital marketing discussions, it’s easy to forget that the true foundation of any robust content strategy should be your…

Annual reports are essential for showcasing a company’s performance, vision, and impact. Traditionally, these reports have been lengthy, printed documents or static PDFs, often dense with financial…

In the SaaS world, engagement isn’t a metric; it’s a relationship. It’s the bond that transforms a product from a tool into an indispensable part of a…

In a digital world teeming with SaaS solutions, standing out isn’t just a goal—it’s a necessity. A well-crafted landing page is the bridge between curious visitors and…

In today’s competitive market, design is no longer confined to aesthetics or product development; it has evolved into a strategic tool that drives innovation, enhances customer experience,…

Conversion rates are the lifeblood of any SaaS business. Whether you’re converting free trial users to paid subscribers or turning website visitors into leads, improving conversion rates…

Customer onboarding is the first and perhaps the most critical stage in a SaaS user’s journey. It’s the bridge between a customer’s decision to try your product…

Designing a mobile app is more than creating an appealing interface—it’s about crafting an experience that’s intuitive, efficient, and engaging. With users demanding fast, functional, and visually…

In the fast-paced world of Software as a Service (SaaS), decisions can’t be left to guesswork or intuition. Competition is fierce, and customers have countless alternatives at…

In the modern world, design is everywhere. From the apps we use to the products we buy and the spaces we inhabit, design influences how we interact,…

In today’s fast-paced, competitive business environment, maintaining a consistent and impactful brand presence is more critical than ever. Whether your company is a startup or a well-established…

In saturated markets, great design can be the difference between standing out and blending in..

In software projects, user experience ( UX ) design is a critical part of a successful outcome. The saying ” everything but usability is pointless ” reflects how central usability is…

Usability is a key part of modern software development, as user-friendly software can solve user problems efficiently and intuitively. Usability does not only mean the aesthetic appeal…

Customer satisfaction is the cornerstone of companies’ success, and a high-quality user experience is one of the most important factors in achieving it today. User experience is…

Usability is the basic pillar of the quality of software, websites and services. It can be used to improve user experience, increase customer satisfaction and increase business…

A large number of our projects contain one clear and recognizable thing that unites them all. The customer has clearly recognized that something should be done to their…

A good user experience ( UX ) is an essential part of a successful product or service. It does not happen by chance, but requires a thorough understanding of…

Design plays an increasingly central role in building the customer experience (Customer Experience, CX) of SaaS ( Software as a Service ) companies . It’s no longer just about…

Nowadays, the internationalization of SaaS ( Software as a Service ) companies is easier than ever, but at the same time conquering the global market also brings its own…

User interface design is a key part of the development of digital products, which largely determines how users perceive and engage with the service. A good user interface…

For many companies, design is more than just an aesthetic or technical measure. It is a strategic tool that can decisively influence the company’s growth and success.…

Figma A popular cloud-based design tool that supports real-time collaboration. Used for user interface design and prototyping. https://www.figma.com/ Adobe XD Adobe’s own tool focused on user interface…

Many of the world’s most successful companies, such as Apple, have achieved their iconic status by understanding that success does not just come from technology or products.…

Improving the user experience and increasing usability while removing unnecessary friction from the services is one of our most important themes for the first year. Even so,…

Website conversion optimization is the process of improving website performance by converting visitors into customers, subscribers, or other desired actions. Conversion rate is one of the most important metrics…

UX design isn’t just about creating beautiful user interfaces; it is based on a deep understanding of how users work, what they value and how digital products…

Search Engine Optimization ( SEO ) is a key part of modern website design. The goal is to ensure that the website is easily found by search engines and…

Good user interface design is based on a few key principles. The first is clarity: the user must immediately understand how the user interface works. This is achieved with…

Improving internal communication within the organization is important, as it directly affects employee engagement, productivity and the smoothness of the company’s operations. Effective internal communication also helps…

Involving end users in the service design process is critical in order to develop services that truly meet users’ needs and improve their experiences. Here are the…

Jakob Nielsen is one of the world’s most famous usability experts and pioneers of digital design. Nielsen is particularly known for its usability principles, which have formed the…

Effective prototype testing is an essential part of the design process, as it helps identify problems and improve the final product. Define clear goals Before you start…

Designing better services that utilize artificial intelligence requires strategic thinking, user-oriented design and efficient utilization of technology. Here are some key steps and considerations that help in…

Conceptualization means developing and refining an idea or plan into a concept. It is a process in which a clear and implementable entity is created from ideas,…

If problems arise in a software project, it is especially important to consider the customer experience. The following ways can be used to ensure that the customer’s…

Netflix invests in a good customer experience in many different ways to ensure that its users are satisfied and return to the service. Here are some key…

The iconic design of Braun products is due to several key factors related to the company’s design philosophy and the influence of its leading designers such as Dieter…

A winning customer experience results from the combined effect of several factors, all of which are related to how a company or organization manages to meet and…

Service design is a multidisciplinary approach that can be used to achieve significant successes in different business and public sector areas. Following are some of the biggest…

Investing in UX design also in internal systems (e.g. company intranet, tools used by employees or administrative software) is important for several reasons: Efficiency and productivity : Well-designed…

Empathy plays a central and decisive role in service design, as it enables service designers to deeply understand customers’ needs, feelings and motives. Empathy creates the basis for…

The visualization of the service path, i.e. the Service Blueprint , is an effective tool in service design, which can be used to visualize the entirety of the service…

If you clicked on this article, you probably have a service that you know is not in perfect diamond condition. Maybe time has passed since then, or…

Customer focus is one of the most important success factors for companies today. By understanding their customers’ needs, feelings and expectations, companies can create products and services…

Ethics in the development of a digital service means paying attention to the effects of the service on users, society and the environment. An ethically built digital…

When planning a good user experience, it is important that you also collect feedback from genuine users about the service. When thinking about UXR ( User Experience Research )…

One of the world’s most famous companies and at the same time one of the world’s most valuable brands. Apple is known for using design as a central part…

This week I talked with a person who would like to learn more about the secrets of UX design and become a better designer. This writing is…

UX design (user experience design) is based on several principles and laws that guide user experience design. These are often called the laws or principles of UX…

This is how artificial intelligence is changing user testing: Artificial intelligence is the model of the future User testing has long been a key part of product…

UX design is a complex process that requires a wide palette of skills and an understanding of many different areas. Here are a few things that contribute…

In today’s competitive environment, customer experience is one of the key factors that separates successful companies from others. A five-star customer experience is not the result of chance, but…

DesignOps as an aid to the organization’s design expertise In many organizations, design has taken a central position as part of product development, business strategy and improving…

When the renewal of the digital service is topical, it is good to take a few things into account. Feedback collected from users. What kind of information have…

Creativity is one of the most important success factors for many organizations. New ideas, fresh thinking and innovative solutions can differentiate a company from its competitors and…

Distinguishing good design from bad or mediocre design is based on several key criteria. Here are the main things that identify good designs: User centricity Good design…

At the beginning of the week, I wrote about how we designers are responsible for what kind of services we plan and agree to plan. ChatGPT is certainly familiar…

Every now and then you come across an argument about whether SEO optimization is something that only weakens the website’s usability and customer experience. Here are a…

Service design is a great tool that combines user-oriented thinking, creativity and strategic business planning. It allows companies to develop meaningful, need-based and distinctive service experiences for their…

During my own history, when I have done planning, ethical thinking has increased in my own head year by year. I have experienced that as a designer…

Dieter Rams, iconic industrial designer and long-time Braun designer, created 10 Principles for Good Design to guide his design philosophy. These principles are still widely respected and have strongly…

Digitization megatrends shape business Digitalization is still one of the most important factors shaping business and society. Today, the effects of digitization are more profound than ever…

If you are hiring a visual designer, it is good to consider the following things. There are many skills required to work as a visual designer, but…

Service design is a method used to ensure that a product or service meets the needs of both business and end users. Many product owners leave service…

Mobile application user interface (UI) design is an important part of application development, and it directly affects the user experience. Here are key points to consider when…

Design as a Service (DaaS) has changed the way companies acquire and manage their design resources. It offers a flexible, cost-effective and scalable alternative to traditional hour-by-hour…

Designers can be found in almost all industries. However, they have a special role in the development of digital services. This article examines the role and identity…

DesignOps ( Design Operations ) is a means of managing and optimizing design processes that helps organizations to make design work more efficient, improve collaboration and ensure design consistency.…

In recent years, design thinking has become a popular approach to problem solving and creating innovation. It is especially valuable because it allows companies to focus on…

Working with generative AI speeds up our work, allowing us to spend more time making sure our discoveries and insights have impact . So we can speed up the…

UX writing ( User Experience Writing ) is a form of practical writing that focuses on improving the user experience in digital products and services. Its goal is to…

When was the last time you watched a movie on Netflix? How easy or difficult was it to start watching a movie after you found the right…

A perfect landing page is designed to attract visitors and direct them to perform a certain action, such as making a purchase, registering or contacting us. A…

Artificial intelligence can be used effectively for ideation and brainstorming in many ways. It can help enrich creative processes, provide fresh perspectives and accelerate idea generation. Here…

UX design (User Experience Design) and UI design (User Interface Design) are closely related, but they play different roles in the development of digital services. Both are important for user…

When developing a simple user interface (UI), it’s important to focus on the following five things: Clarity and simplicity The user interface should be as simple and…

I came across the idea of ​​the Design Ops service online at one time. A group that takes care that the organization has the ability to produce…

Developing a digital customer experience is vital in modern business, and it can significantly affect customer satisfaction and customer loyalty. Here are the five most important things to consider…

Accessibility settings for digital services are guidelines and policies that ensure that all users, including people with special needs or disabilities, can use digital services effectively. Accessibility…

User interface (UI) design is a key part of digital product development, and it directly affects the user experience. Here are the ten most important things to consider in…

A good user experience (UX, User Experience) consists of several factors that together affect how pleasant, efficient and easy it is for the user to interact with…

Service design is a customer-oriented design method that focuses on comprehensive planning and development of services. Its goal is to improve the experience of both the service…

Service design has become an important tool when companies strive to differentiate themselves from their competitors and meet the changing needs of customers. Service design is not…

In today’s world, where cloud services, social media and various communication applications are constantly in use, it may seem that the intranet, the company’s internal web portal, is an…

Engineer-led organizations often have a strong focus on technology and efficiency, and the products and services they develop are based on deep technical expertise. While such an…

The user interface designer’s work is creative, versatile and requires close cooperation with various stakeholders. The main task of the designer is to ensure that the user…

Figma is a popular and powerful tool for user interface design, and its advantages are particularly significant in the modern team-based design process. In my opinion, here…

User testing done with artificial intelligence differs from traditional user testing based on the model of the university world in several key ways, especially in the speed,…

A complete landing page is a web page that is designed to lead the user to a specific action, such as buying a product, subscribing to a…

Ensuring a high-quality user experience (UX) in digital services requires user-oriented design, continuous improvement and consideration of several different factors. Here are the key principles and measures…

Good UX design ( user experience design ) supports business growth in many ways by improving customer satisfaction, engagement and efficiency. It helps the company to gain a competitive…

Investing in UX design (User Experience Design) is important for many reasons, as a well-designed user experience can bring significant benefits to both users and business: Better…

The traditional user research methods taught at the university focus on understanding the needs, experiences and behavior of users in different contexts. These methods are used especially…

When you give an existing service a face lift , i.e. update its appearance and user experience without a large-scale technical overhaul, it is important to take several things…

Renovating an online service is an extensive process that requires careful planning and consideration of several different factors, so that the end result meets the needs of…

Software development projects often have many challenges that can affect project schedules, budgets, and the quality of the end result. Here are the most common problems that…

UXR ( User Experience Research ) i.e. user experience research. It is the process of studying how people use products, services or systems and trying to understand their needs,…

In product development, the prototype is a key tool in refining ideas into working solutions. It acts as a bridge between an abstract idea and a concrete…

Design system has become a central part of modern digital product development. It is, simplified, a unified way of working in the context of digital products and…

Websites are your company’s digital shop window, which is open around the clock. They offer your potential customers the opportunity to familiarize themselves with your services and…

In the world of digital products and services, one term keeps coming up: intuitive. But what does it mean when something is intuitive? And why is it…

In an increasingly digital and brand-conscious world, standing out from the crowd is crucial. A well-designed logo, cohesive color palette, and consistent visual identity are vital, but…