In the modern era of product development, “vibecoding” has emerged as a beloved practice among indie makers, startup founders, and hobbyist developers.

The term itself — a blend of coding while riding a wave of intuition and creativity — encapsulates the raw energy of building things fast, without overthinking.

There’s a romantic charm to it: no rigid plans, no deep market research, just vibes, code, and momentum. And to be fair, vibecoding can lead to surprisingly delightful prototypes, especially in the early stages of ideation.

But let’s be honest: vibecoding can only take you so far. Especially when the goal is to build something sustainable, desirable, and aligned with actual market needs. That’s where the irreplaceable value of a true designer with business acumen comes in.

A seasoned designer doesn’t just make things pretty or “usable” — they’re fluent in the language of outcomes. They understand that design is ultimately a tool to drive behavior, solve problems, and move metrics. Their skill isn’t just in Figma or in crafting pixel-perfect components; it’s in translating fuzzy business goals into coherent experiences that people are willing to pay for.

Good designers know how to validate assumptions, how to run experiments, how to navigate ambiguity. And perhaps most importantly, they know when to say no to the shiny, fun-to-build thing in favor of the boring, valuable thing.

Vibecoding often skips that. It’s focused on what feels cool to make, not necessarily what needs to be made. It’s driven by personal taste and gut feeling, not market signals. There’s a place for that, especially in the early creative process. But when you’re trying to launch something real — something that people trust, use, and advocate for — intuition alone becomes a dangerous crutch. Without the grounding influence of a designer who understands the broader business context, you risk building an aesthetic dead end: something beautiful and unusable, or clever and irrelevant.

True design is constraint-driven. Business-aware designers thrive not despite limitations but because of them. They know how to prioritize features that matter to users and how to align those decisions with revenue models, customer acquisition costs, retention strategies, and brand positioning. They think in terms of product-market fit, not personal satisfaction. They ask: “What problem does this solve?”, “For whom?”, and “How does this contribute to the bigger picture?”

Vibecoding rarely asks those questions. And when it does, it often doesn’t stick around for the uncomfortable answers.

That’s why vibecoding can’t replace a real designer with business skills. It can inspire. It can accelerate. It can unblock. But it lacks the strategic rigor and external orientation that are essential to building products that survive first contact with reality. Creativity without direction is art — and while that’s valuable in its own right, it’s not product design. It’s not business.

So yes, keep vibecoding. Ride the energy. Explore the edges. But when it’s time to ship something serious, bring in the designer who gets the market, the users, and the numbers. The one who doesn’t just make things look good — but makes them work.