The “Decline of WordPress” Is Great Clickbait — But the Data Says Otherwise

Every few years, the same conversation resurfaces.

“WordPress is dying.”, “Platform X is the future.”, “You’re crazy if you’re still building on WordPress.”

Recently, I spoke with a business owner running a well-established company. They had decided to scrap their existing WordPress site entirely. The reason? It felt “too difficult” and had “too many limitations.” A new freelancer convinced them to rebuild everything from scratch on Squarespace.

It sounded decisive. Modern. Clean. But when you step away from opinions and look at actual market data, the narrative shifts dramatically. Because WordPress isn’t declining. It’s dominating.

The Market Share Reality

If we look at current CMS market share, the leaderboard tells a very different story:

  1. WordPress – 59.9%
  2. Shopify – 7.2%
  3. Wix – 6.0%
  4. Squarespace – 3.4%
  5. Joomla – 1.8%
  6. Webflow – 1.2%

Let that sink in for a moment.


WordPress doesn’t just lead the market. It’s larger than all the other major CMS platforms combined.

You’re Not Just Choosing a Platform — You’re Choosing an Ecosystem

When businesses compare platforms, they often compare features. Drag-and-drop editors. Templates. Built-in SEO tools. E-commerce capabilities. Those things matter. But what often gets ignored is the structural advantage of ecosystem scale.

When you build on WordPress, you’re not just picking a website builder. You’re choosing a globally supported framework that millions of developers, designers, marketers, and hosting companies understand deeply. That changes everything.

Hiring becomes easier because most developers already know WordPress. Agencies have established workflows. Freelancers can step in quickly. Marketing teams don’t need retraining every time you switch vendors. And most importantly, you avoid vendor lock-in.

If you’re unhappy with your current agency, you can find another one. If your freelancer disappears, you can hire someone else. If your hosting provider underperforms, you can move. You’re not tied to a single company’s ecosystem, pricing model, or roadmap. That flexibility has long-term business value that rarely shows up in feature comparison charts.

WordPress has survived multiple technology shifts: mobile-first design, SaaS website builders, headless architecture, AI integrations, and countless “WordPress killers.” It continues to evolve because it’s open source.

When people criticize WordPress, it’s rarely a platform problem. It’s almost always a setup problem. If a site was built with 35 bloated plugins, patched together with hacky fixes, and layered with page builders on top of page builders, of course it’s going to feel slow, confusing, and fragile. That’s not a WordPress flaw. That’s architectural debt.

The Misleading Narrative of “Modern”

There’s also a subtle branding effect happening in the industry. Platforms like Webflow and Squarespace market themselves as modern alternatives. Clean interfaces. Sleek visuals. Simplified messaging. WordPress, by contrast, feels familiar. Almost too familiar. But familiarity at scale isn’t stagnation. It’s maturity.

The fact that WordPress powers everything from small blogs to enterprise-level digital ecosystems is not a weakness. It’s proof of adaptability. And while trend cycles come and go, infrastructure at this scale doesn’t just disappear.

WordPress Isn’t Going Anywhere

The internet is full of opinions. But market share at nearly 60% isn’t an opinion.

It’s momentum. It’s infrastructure. It’s ecosystem gravity.

WordPress isn’t just surviving. It’s anchoring the web. If someone feels constrained by WordPress, it’s worth asking whether the issue is the platform — or the way it was built. Because when WordPress is done right, with clean code, strategic architecture, and focused execution, it’s not limiting at all. It’s liberating. And the numbers speak for themselves.

Janne Gylling Avatar

janne@moretag.fi

A full-service digital innovation partner

At the core of our approach, we maintain that brand and UX are closely connected and work together. We specialize in creating and representing digital brand identities across channels, providing strategy assistance and guidelines to ensure consistency.

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