What if mathematics was not about memorising the right answers, but about understanding, thinking and finding meaning?
That is the idea behind Merkitysten®. Its approach to mathematics puts the learner’s own thinking at the centre — and turns mathematics into something active, meaningful and connected to everyday life.
To communicate this distinctive philosophy online, Merkitysten partnered with Moretag to create a modern website that brings together its pedagogy, learning materials, products and story in one engaging digital experience.
The challenge
Merkitysten had something genuinely different to say.
Its philosophy challenges the traditional idea of mathematics as mainly calculation and repetition. Instead, Merkitysten sees mathematics as thinking — and believes that everyone has the ability and the right to think for themselves.
The challenge was to communicate this complex idea in a way that would be easy to understand and interesting for different audiences, from teachers and schools to parents and learners.
At the same time, the website needed to present a growing range of products and learning materials, including the Merkitysten® Kakku materials and other educational products.
The website therefore needed to do several things at once:
- Explain the Merkitysten® pedagogical approach
- Make a complex educational philosophy easy to explore
- Introduce products and learning materials clearly
- Speak to teachers, parents and other audiences
- Create a strong and distinctive visual identity online
- Provide a flexible foundation for new content and products
- Turn visitors’ curiosity into further exploration and action
Our approach
We approached the project as more than a traditional company website.
The goal was to create a digital environment that reflects the way Merkitysten itself thinks about learning: through exploration, interaction, activity and understanding.
We structured the website around the different sides of the Merkitysten world. Visitors can explore the underlying pedagogy, learn about the approach to mathematics, discover learning materials and find practical ways to bring the philosophy into everyday learning.
A key part of the work was making the content approachable. Merkitysten has a lot to say about mathematics, learning, thinking and understanding. Instead of hiding that depth, the website gives the ideas room to breathe while creating clear paths for different visitors.
The result combines:
- Clear content structure and UX
- A distinctive visual language
- Strong storytelling
- Product-focused presentation
- Educational content
- Responsive WordPress development
- A flexible platform for continued growth
The website also gives Merkitysten a place to develop its digital presence as the brand and product offering continue to evolve.
Making a complex idea easier to understand
One of the most interesting parts of the project was finding the balance between depth and simplicity.
Merkitysten’s philosophy includes concepts such as personal meaning, understanding, interaction and “kielentäminen” — the process of making one’s thinking conscious and visible.
These are important ideas, but they can be difficult to communicate through a conventional corporate website.
The new digital experience makes the philosophy something visitors can discover step by step.
Instead of simply telling visitors what Merkitysten believes, the website invites them to explore the thinking behind the approach and see how it translates into practical learning materials and experiences.
The outcome
The new Merkitysten website brings together the brand’s philosophy, educational approach and products into one coherent digital experience.
It gives teachers and parents a clearer way to understand what Merkitysten is about, while making it easier to discover the tools and materials available for learning.
The website also provides a strong foundation for the continued development of the Merkitysten® world. From educational materials to new products and experiences, the platform can grow together with the brand.
Most importantly, the website reflects what Merkitysten is trying to achieve in the first place: making mathematics more understandable, more personal and more meaningful.
Toimi. Puhu. Ajattele. Innostu.
That’s the philosophy — and now the website has a digital experience to match it.
About Merkitysten
Merkitysten Oy develops a different approach to learning mathematics. Its philosophy is based on the idea that mathematics is thinking and that everyone has the ability to think. The company develops pedagogical methods, learning materials and experiences designed to support understanding and meaningful learning.
Its products include the Merkitysten® Kakku learning materials, designed to support understanding of mathematics through hands-on activity, as well as experiences such as Pizza Love.
